Strategic Orientations: Multiple Ways for Implementing Sustainable Performance
نویسندگان
چکیده
منابع مشابه
How Multiple Strategic Orientations Affect the Brand Performance of B2b Smes
Scholars are interested in exploring strategies for better business-to-business (B2B) brand management because several strategic benefits of having a stronger B2B brand have been revealed. Contributing to this stream of research, this dissertation applies the concept of multiple strategic orientations for the purpose of improving B2B branding. The collective role of the brand, market and entrep...
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ژورنال
عنوان ژورنال: Technology and Investment
سال: 2010
ISSN: 2150-4059,2150-4067
DOI: 10.4236/ti.2010.12010